HHH Event

HHH - is a new collaborative project by the architect Maria Sonne-Frederiksen and ELITE Interior magazine with organisational support by Producer Centre “Flight Gallery” and "Expo-Park Exhibition Projects" company. The project was presented at the XXI International Exhibition of Architecture and Design „ARCH Moscow“, which was held at the Central House of Artists from 18 to 22 May 2016.

Day 01 19.05.16 Key factors of successful hotel project

  • Ksenia Speranskaja - translator, Mariano Cavaleri - Cavaleri Partnership, Cambridge
  • Tatjana Smotrjaeva - HI Sokolniki, Sergej Yegorov - Wyndham Hotel Group
  • Maria Sonne-Frederiksen – MSF Architecture in Hanover, Natalia Aristova – IHG Group
  • Damla Aksulu - The Rezidor Hotel Group
  • Yelena Kirakosyan - ELITE Interior magazine

The exhibition «Focusing on Hotel» was held as part of HOTEL HOUSE HOME forum and was introduce guests of ARCH Moscow to mock ups of standard rooms, including the one created for «Holiday Inn» as part of the reconstruction of “HI Sokolniki“ hotel, according to the latest requirements for designing 3* and 5* hotels.

The exhibitors include manufacturers of specialised furnishings, decorative materials, flooring, furniture, decorative and technical lighting, and plumbing fixtures. There was a round table discussion, dedicated to design of hotels, where international hotel operators, developers, leading Russian and overseas architects and designers are invited to participate.

The Forum welcomed the following participants: Maria Sonne-Frederiksen – MSF Architecture, Architektenkammer BDA Hannover; Natalia Aristova – Design director Russia and CIS & Baltik & Skandinavia IHG; Ksenia Speranskaja - translator; Mariano Cavaleri (architectural practice Cavaleri Partnership, Cambridge); Tatjana Smotrjaeva - Deputy of General Director, HI Sokolniki; Sergej Yegorov - development director Russia and CIS, Wyndham Hotel Group, Anastasia Krumina - managing director “Hotel technology”

Day 02 20.05.16 Architecture for Longevity

The priority topic of HOTEL HOUSE HOME - is the lack of specialised housing offering intuitive and inspiring design for groups of people with disabilities and the elderly. A Russian-British round table „Architecture for Longevity“ was dedicated to search for solutions to this pressing issue and raised questions of design and development of homes for the elderly and people with disabilities.

The round table was attended by:
• Leading architects from the United Kingdom, specialising in designing housing for the elderly and people with disabilities;
• Representatives of UK housing associations involved in the development and construction of specialised housing for the elderly in the UK;
• Representatives of leading developers and operators of social housing in the UK.

Participants from the Russian side included representatives of the Moscow City Government, architects, operators of private care homes/hotels in Russia, developers and investors. The discussion was moderated by Mariano Cavaleri (architectural practice Cavaleri Partnership, Cambridge). Coordinator of the Russian-British Round Table - Ksenia Afonina, president of the Cambridge Russian-Speaking Society - a charity promoting Russian-British cultural projects and exchanges.

Another strand of the HOTEL HOUSE HOME project – is targeting different types of properties with specialised architecture and interior design solutions to meet the needs of certain user groups through better understanding of their lifestyle and aspirations.

Day 03 21.05.16 Where and how should student reside

The project discussed such issues as the lagging supply in design and construction (renovation) of housing for young people and students. This and other challenging questions was addressed at an international forum „Where and how to live for a student?“, which brought together leading architects, developers and investors to share their experience in design, construction and operation of student dormitories, apartments for extended stays, and hotels for young people. „Student accommodation“ – is a modern product, which is different from a budget hotel and combines elements of conventional student dormitory with those of a fashionable and comfortable living space for students, as well as for travellers. The forum discussed ways of combining the needs of different user groups, while avoiding compromises in comfort, convenience and efficiency; exchange knowledge and solutions developed in different European countries and analyse the prospects for their application in Russia.

The Forum welcomed the following participants: Povl Filip Sonne-Frederiksen, Mariano Cavaleri (architectural practice Cavaleri Partnership, Cambridge), Rector of the Moscow Architectural Institute - D.O. Shvidkovskiy, Head of „East Development“ Group of Companies - S.N. Ivantsov. Event’s Moderator - Marina Usenko – independent consultant in hospitality

Student competition

  • Competition Coordinator: PovlFilip Sonne-Frederiksen, Sonia Bychkova. Maria Sonne-Frederiksen – MSF Architecture in Hanover
  • Ruben Gavalbabunz - winner, Anastasia Voyakina – prize-winner of the student competition
  • Olga Voronezskaya – 2nd place of the student competition

To address this in practice, an international student competition was held for the design and planning of the apartments in The House of the Architect Student, located in Moscow. Students had been invited to create a standard apartment with modern requirements to student accommodation, taking into account planning and design provisions of the building, constructed in 1968. The contest ran between 15th February to 15th April 2016. The winning projects was announced and presented during the HOTEL HOUSE HOME project. The jury included: Shvidkovskiy (Chairman) - Rector of the Moscow Architectural Institute D.O., V. Bychkov (Deputy Chairman) - organiser of the exhibition „ARCH Moscow“, Maria Sonne-Frederiksen - architect, Sergey Ivantsov - Head of the Group of Companies „East Development“, Ruben Arakelyan - architect, Mariano Cavaleri - Cavaleri Partnership, Cambridge, Anna Flank - Editor ELITE Interior. The three best works were awarded with diplomas and prizes.

Student competition poster - 471 KB
This is the Poster for the Student Competition

Exhibition two perspectives

This exhibition showed only a small part of the personal artistic and historic legacy the young architects created during the war. It also features worked from their successful post-war architectural careers.

Sponsor: Head of „East Development“ Group of Companies - S.N. Ivantsov



5 stars Mock-up room – Tosconova furniture, Arben Gallery window decoration, Ortgraph wallcovering, Olimp Parketa parquet.                                                

5 stars Bathroom - Villeroy & Boch sanitary ware, Hansgrohe fitting, Inda s.r.l. accessoires, Marfraf tiles, Spini mirror, Vimar sockets. Design: MSF Design Studio                                       

3 stars Mock-up room – Dula Ru casegoods, Egger laminate, Verotex artificial leather, Vescom upholstery, Delius curtain textile, Ortgraph wallcovering, Evald sofa, Halbmond carpet, Treartex curtain, Leds C4 lamps, Vimar sockets, PVW TV. Design: MSF Design Studio

5 stars Bathroom – Vodoley Style: Toto sanitary ware and accessoires, Victoria+Albert tub; Olimp Parketa wall and floor tiles, Sibu Design wash table, Vimar sockets. Design: MSF Design Studio

3 stars Bathroom - Villeroy & Boch sanitary ware, Sibu Design wall panels, Granitogres Lucido floor tiles, Inda s.r.l. accessoires. Design: MSF Design Studio

3 stars Bathroom – Ideal Standard sanitary ware, Sibu Design wall tiles, Margraf tiles. Design: MSF Design Studio.

Sibu Design

Students hostel – Chisty list company, transfer.ru fabric furniture, Axioma Mironova wallcovering