HHH at Heimtextil 2018 - ELITE Report
HHH’s participation at Heimtextil Russia 2018, exploring the 12 chairs theme and the intersection of textile design with hospitality architecture.

This comprehensive report documents the House-Hotel-Home project’s participation at Heimtextil Russia 2018, the country’s premier trade fair for home and interior textiles. Held from September 18-20, 2018 at Crocus Expo IEC in Moscow, this event showcased the innovative “12 chairs” theme, exploring the intersection of textile design, hospitality architecture, and contemporary interior solutions.
The article, published in ELITE Interior magazine, provides extensive coverage of the exhibition’s highlights, focusing on how the HHH platform brought together architects, interior designers, and textile manufacturers to discuss the future of hospitality design. The report captures the dynamic atmosphere of the event, where international experts demonstrated best practices in hotel and specialized housing furnishing, with particular emphasis on the role of textiles in creating memorable guest experiences.
Readers will discover insights into the event’s comprehensive program, including round tables, master classes, and presentations on textile innovation. The article explores the “12 chairs” concept—a unique curatorial approach that unified diverse aspects of textile design, from wall decoration and upholstery fabrics to window treatments and decorative elements. Through exclusive photography and expert commentary, the report illustrates how these elements combine to create cohesive interior environments for modern hospitality projects.
The publication also examines the collaboration between leading textile manufacturers and the design community, showcasing innovative solutions for contract furnishing and the latest trends in sustainable textile production. This article serves as both documentation of a landmark event and a valuable resource for professionals seeking inspiration in hospitality interior design, making it essential reading for architects, designers, and hotel developers interested in the evolving role of textiles in creating distinctive hospitality experiences.